Close-ups that count: logos, labels, stitching and codes

Logos and engravings

Brand logos often carry tiny design details that counterfeiters get wrong: the shape of a letter, the spacing, the depth of an engraving. A clear logo shot lets these be compared with genuine examples.

1. 1Centre the logo in the frame, with nothing cut off
2. 2Hold the phone parallel to the logo, not at an angle
3. 3Tap the logo to focus, and hold still for two or three seconds
4. 4Take a second shot at a slight angle if the logo is engraved or embossed, so the light shows its depth

Stitching and texture

Stitch length, spacing and thread colour, and the grain of leather or the weave of fabric, are some of the best indicators of quality.

• Take a close-up along a seam that includes several stitches
• Include a corner or handle, where stitching is hardest to do well
• Show the texture of the material in sharp focus
• Avoid shadows falling across the detail from your hand or phone

Labels, serials and codes

Serial numbers and codes are unique identifiers, and a check can read the text on labels and documents. They must be readable in the photo.

• Every character of the code is in focus and readable
• The whole label is in the frame, including its edges and stitching
• There is no glare on shiny labels or metal plates
• Codes in hard places, such as inside a bag or under a lid, are lit with a lamp rather than the flash

Hardware

• Photograph zip pulls, clasps, buckles and feet up close, including engravings
• Show the back of hardware where markings are often stamped
• Tilt metal parts slightly so they reflect the room's light, not your phone